Color Wow Root Cover Up
Created by Gail Federici, the co-founder of John Frieda’s hair care company, Color Wow is designed to handle a number of common problems that are experienced by those with color-treated hair. Helping to camouflage gray roots, Color Wow seamlessly masks the appearance of roots without creating a dry or dull texture. Peroxide-free and semi-permanent, this product is an absolute game changer for women who color their hair.
The benefits of Color Wow Root Cover Up
- Covers the appearance of gray roots instantly
- Peroxide-free and won’t damage your hair
- Able to mask dark regrowth, even in lightened hair
- Helps to extend the life of your highlights
- Ideal for frizzy hair and doesn’t create a dull or dry texture